Behind The Blue Door

Afternoon Tea | January 13, 2016 |

Afternoon tea reinvented by

our favourite foodie Instagrammers


afternoonteainstagrammers - johnwaitesbakes

Towering cake stands, proper tea cups and saucers, bone china plates and linen napkins: there’’s no use pretending afternoon tea isn’’t almost as much about the visuals as the actual food.

Which is why the eat-with-your-eyes Instagram foodie tribe are just the people to lead the way into a new era of afternoon tea.

Discover our edit of the Instagrammers to follow – and a selection of their most visual and edible tea treats.

Rachel Khoo – @rachelkhooks

British-born French cookery champion Rachel has a rainbow family heritage, encompassing China, Malaysia and Austria – plus she lived in Bavaria as a teenager. Hopping from culture to culture, her Instagram feed is part food inspiration, part travelogue.

She’’s also incorporated her Instagram account into her latest book Rachel Khoo’’s Kitchen Notebook. Many of her recipe images are by food photography king David Loftus (@davidloftus), which makes her a must-follow.

We liked: Pistachio and pomegranate cake

Inspired by Istanbul’’s pomegranate juice stands, this recipe uses the fruit for flavouring and colour.



Image source: rachelkhooks/Instagram. Image by David Loftus

Pip McCormac – @pipmccormac

Red magazine’’s lifestyle director’’s Herb and Flower Cookbook is one of the most beautiful books of the year – and puts an innovative twist on lots of familiar favourite recipes. Not only that, but there are planting and growing tips too.

His Instagram account is a feast for the eyes, with an authentic feel and an insight into other accounts that he champions.

We liked: Chive flower pizzetta

Somewhere between a pizza, an upscale garlic bread and an open sandwich, the pizzetta can be as elaborate or as simple as you like.

Serves 4-6



Image source: pipmccormac/Instagram

John Whaites – @johnwhaitebakes

Former Great British Bake Off winner John has capitalised on his success with two successful cookbooks highlighting his interesting flavour combinations. We’’re most tempted to try fig and rose savarin or salted caramel rum babas.

His Instagram feed has a stripped-back, food-focussed feel and is genuinely stylish, with witty notes.

We liked: Coconut and lemon bakewell tart


Image source: johnwaitebakes/Instagram

Love Instagram? Master the art of photography with our guide.


Shop the Story

Great bakes deserve a place of honour. Shop our selection of Wedgwood’s most beautiful cake stands.

Share your thoughts and ideas

Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Pinterest Facebook Shop Now



The Jasper Conran Tisbury collection offers a plethora of informal tableware and home accessories that allow you to mix the collection into your everyday living. The tailored shapes with renowned Jasper Conran precision combine with a resilient porcelain, glass and wood to withstand wear and tear of everyday use. Natural colour styles contribute to an effortless look and feel.

See Similar Buy
Menu Title
Responsive Menu Image Responsive Menu Clicked Image